127ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Doughertypage.title=Measure What Matters 227ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Doughertypage.metaDescription=Customize Analytics to meet your business needs and get meaningful data on your app's performance. 327ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Doughertypage.tags="analytics, user behavior" 427ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 527ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty@jd:body 627ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 727ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<p> 827ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty Once you've implemented Google Analytics, the information you see — 927ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty such as how much time users spend in your app and where they are in the world 1027ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty — will give you insights that let you improve your app experience. 1127ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty While this data gives you an idea of how users are interacting with your app, 1227ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty you will also want to measure the performance of your business more directly. 1327ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty For example, you might want to know how many times your users sign up for 1427ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty your newsletter or how much revenue your app is generating. To get the most 1527ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty out of your Analytics reporting you first need to define your business goals 1627ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty and ensure you've built an appropriate measurement plan. 1727ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty</p> 1827ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 1927ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<h2 id="metrics">Metrics & Dimensions</h2> 2027ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 2127ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<p> 2227ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty Google Analytics easy-to-use reporting puts hundreds of 2327ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty <strong>Metrics</strong> and <strong>Dimensions</strong> at your fingertips 2427ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty — automatically. 2527ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty</p> 2627ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 2727ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<table> 2827ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<tr> 2927ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<th>Metrics</th> 3027ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<th>Dimensions</th> 3127ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty</tr> 3227ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<tr> 3327ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<td>Metrics are the way that Analytics counts data — the numbers behind 3427ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Doughertythe reports. There are over 300 Metrics measured to help you quantify things like: 3527ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<ul> 3627ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<li>Users</li> 3727ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<li>Screen views</li> 3827ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<li>Sessions</li> 3927ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<li>Time in app</li> 4027ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<li>Events</li> 4127ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<li>Crashes</li> 4227ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty</ul></td> 4327ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<td>Dimensions help you slice and dice the data so that you can see subsets. Many 4427ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Doughertyreports have pre-selected dimensions listed as rows in a table. With nearly 350 4527ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Doughertydimensions you can break down your analysis by: 4627ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<ul> 4727ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<li>Geography</li> 4827ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<li>Language</li> 4927ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<li>App version</li> 5027ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<li>Device information</li> 5127ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<li>Install source</li> 5227ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<li>Network Information</li> 5327ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty</ul></td> 5427ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty</tr> 5527ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty</table> 5627ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 5727ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 5827ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<h2 id="iab">In-App Purchases</h2> 5927ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 6027ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<p> 6127ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty While Google Play provides reporting about purchases happening in your app, 6227ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty you can gain more insight by seeing how those actions link to other pieces of 6327ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty information. For example, you might want to know which acquisition channel 6427ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty led to the most in-app purchases. Google Analytics allows you to segment your 6527ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty audience to understand who your best customers are and what the levers are 6627ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty that you can use to maximize revenue and turn more people into paying users. 6727ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty</p> 6827ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 6927ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 7027ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<h2 id="retail">Retail Sales and Ecommerce Transactions</h2> 7127ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 7227ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<p> 7327ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty When you're selling real products within your app, if you don’t have robust 7427ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty analytics you won't be able to understand the specific purchase behavior of 7527ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty your users and you may draw the wrong conclusions about why some products are 7627ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty selling more than others. Google Analytics Enhanced Ecommerce offers deep 7727ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty insights into shopper behavior, so that you can make smarter decisions. You 7827ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty can: 7927ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty</p> 8027ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 8127ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<ul> 8227ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<li>Analyze how far shoppers get in the shopping funnel and where they drop 8327ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Doughertyoff</li> 8427ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<li>Understand which products are viewed most, which are frequently abandoned 8527ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Doughertyin cart, and which ones convert well</li> 8627ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<li>Upload rich product metadata to slice and dice your data</li> 8727ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<li>Create rich user segments to delve deeper into your users’ shopping 8827ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Doughertybehavior and the products they interact with</li> 8927ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty</ul> 9027ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 9127ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<div> 9227ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<img src="{@docRoot}distribute/analyze/images/ecommerce.png"> 9327ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty</div> 9427ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 9527ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<h2 id="activity-iab">Activity-Based and In-App Conversions</h2> 9627ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 9727ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<p> 9827ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty Tracking downloads and purchases is an important first step to understanding 9927ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty your app performance, but those data points may not provide the full picture 10027ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty you expect for your business. You may want to track other important goals 10127ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty like signups for a newsletter or achievements unlocked in your game. With 10227ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty Google Analytics you can focus on what matters the most for your business by 10327ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty setting specific actions in your app as goals. You can even understand how 10427ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty these goals are related to key conversion metrics, tying it back to install 10527ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty sources in order to have a comprehensive view of your marketing efforts. 10627ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty</p> 10727ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 10827ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<h2 id="customdata">Custom Data</h2> 10927ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 11027ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<p> 11127ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty Activating the Google Analytics library makes many metrics available to you 11227ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty without additional work. Included among these are global metrics and 11327ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty dimensions that apply to many businesses — the number of users, their 11427ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty breakdown by country, length of sessions, and more. However, you'll likely 11527ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty have specific parts of your app or experience that are unique to your 11627ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty business. To capture this type of information, Google Analytics has several 11727ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty ways to send custom data that you define and incorporate into your app. That 11827ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty way, you can really dig in and understand the specifics of how users interact 11927ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty with your app. 12027ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty</p> 12127ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 12227ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<h3>Events</h3> 12327ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 12427ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<p> 12527ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty One of the most common and easiest ways to track user behavior is with 12627ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty events. Events are powerful for capturing specific actions that are relevant 12727ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty to your business. They are often used to capture a specific moment in time; 12827ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty an example of an event might be a <em>Level Up</em>. In this example, you'd 12927ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty configure your code to send data to Google Analytics every time a user 13027ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty successfully passed a level. You can send multiple properties with an event 13127ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty so you can group your events based on the analysis you intend to do. 13227ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty</p> 13327ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 13427ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<div> 13527ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<img src="{@docRoot}distribute/analyze/images/events.png"> 13627ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty</div> 13727ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 13827ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<h3>Custom Dimensions</h3> 13927ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 14027ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<p> 14127ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty Custom dimensions are another way to send custom data that is specific to 14227ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty your business. Good for capturing a state of something in your app, custom 14327ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty dimensions can be scoped at a user, session, hit, or product level. A common 14427ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty use case might be using a user-scoped custom dimension to capture the 14527ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty furthest level that a player has achieved. Using this, you could do an 14627ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty analysis to understand what the breakdown was of users in different levels. 14727ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty An example of a hit-level custom dimension could be capturing landscape or 14827ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty portrait orientation with every hit, so that you can better understand the 14927ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty breakdown of orientation as users play your game. Custom dimensions can be 15027ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty used very creatively to get at how different types of users engage with 15127ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty your app. 15227ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty</p> 15327ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 15427ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<h3>User ID</h3> 15527ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 15627ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<p> 15727ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty A specific custom dimension that may be of interest to your business is the 15827ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty User ID override. Instead of using a randomly generated identifier, you may 15927ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty send Google Analytics an identifier for a given user if you use one in your 16027ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty own CRM systems. This enables cross-device reporting as you can track user 16127ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty behavior across platforms. Note that your custom identifier must be an identifier 16227ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty without any personally identifiable information; an account ID (not an email 16327ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty address) is a good example of a common use case here. 16427ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty</p> 16527ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 16627ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<h2 id="realtime">Real-Time Perspective</h2> 16727ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 16827ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<p> 16927ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty Google Analytics reporting is available in real-time. This powerful 17027ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty capability helps you understand app usage as it happens. Are users updating 17127ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty to your latest version? Is your new marketing campaign having the effect you 17227ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty expected? Is a scheduled in-app event driving up usage? You can answer all 17327ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty these questions and more while they're actually happening. 17427ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty</p> 17527ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 17627ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<div> 17727ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<img itemprop="image" src="{@docRoot}distribute/analyze/images/realtime.png"> 17827ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty</div> 17927ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 18027ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty <div class="headerLine clearfloat"> 18127ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty <h2 id="related-resources"> 18227ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty Related Resources 18327ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty </h2> 18427ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty</div> 18527ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty 18627ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty<div class="resource-widget resource-flow-layout col-13" 18727ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty data-query="collection:distribute/analyzemeasure" 18827ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty data-sortorder="-timestamp" 18927ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty data-cardsizes="6x3" 19027ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty data-maxresults="6"> 19127ab5a079b0248e1f8e36f756aaeba77dcd886b2Dirk Dougherty</div> 192