xref: /frameworks/base/docs/html/distribute/tools/promote/brand.jd

page.title=Brand Guidelines
page.image=/assets/images/resource-card-default-android.jpg
page.metaDescription=Guidelines and downloads for the Android and Google Play brands.
page.tags="brand, bugdroid, assets"

@jd:body

<p>We encourage you to use the Android and Google Play brands with your Android app
promotional materials. You can use the icons and other assets on this page
provided that you follow the guidelines.</p>

<p>Use of the Android or Google Play brands must be reviewed by the Android
Partner Marketing team.  Use the <a
href="https://support.google.com/googleplay/contact/brand_developer">Android and Google Play Brand Permissions Inquiry form</a> to submit your
marketing for review.</p>

<h2 id="brand-android">Android</h2>

 <p>The following are guidelines for the Android brand
 and related assets.</p>


  <h4 style="clear:right">Android in text</h4>

  <div style="float:right;clear:right;width:200px;margin:0 0 20px 30px">
    <img alt="" src="{@docRoot}images/brand/mediaplayer.png">
  </div>
    <ul>
    <li>Android&trade; should have a trademark symbol the first time it appears in a creative.</li>
    <li>Android should always be capitalized and is never plural or possessive.</li>
    <li>"Android" cannot be used in names of applications or accessory products,
    including phones, tablets, TVs, speakers, headphones, watches, and other devices. Instead use "for Android".
      <ul>
        <li><span style="color:red">Incorrect</span>: "Android MediaPlayer"</li>
        <li><span style="color:green">Correct</span>: "MediaPlayer for Android"</li>
      </ul>
      <p>If used with your logo, "for Android" should be no larger than 90% of your logo’s size.
      First instance of this use should be followed by a TM symbol, "for Android&trade;".</p>
    </li>
    <li>Android may be used as a descriptor, as long as it is followed by a
        proper generic term. (Think of "Android" as a term used in place of
        "the Android platform.")
      <ul>
        <li><span style="color:red">Incorrect</span>: "Android MediaPlayer" or "Android XYZ app"</li>
        <li><span style="color:green">Correct</span>: "Android features" or "Android applications"</li>
      </ul>
    </li>
    </ul>

    <p>Any use of the Android name needs to include this
    attribution in your communication:</p>
    <blockquote><em>Android is a trademark of Google Inc.</em></blockquote></p>


 <h4>Android robot</h4>

  <div style="float:right;width:200px;margin-left:30px">
    <img alt="" src="{@docRoot}images/brand/Android_Robot_100.png"
      style="margin-left:50px">
    <p style="text-align:center">
       <a href="{@docRoot}images/brand/Android_Robot_100.png">100x118</a> |
       <a href="{@docRoot}images/brand/Android_Robot_200.png">200x237</a><br>
       <a href="{@docRoot}downloads/brand/Android_Robot_outlined.ai">Illustrator (.ai)</a></p>
  </div>

    <p>The Android robot can be used, reproduced, and modified freely in marketing
    communications. The color value for print is PMS 376C and the online hex
    color is <span style="color:#A4C639">#A4C639</span>.</p>

    <p>When using the Android Robot or any modification of it, proper attribution is
    required under the terms of the <a href="http://creativecommons.org/licenses/by/3.0/">Creative
    Commons Attribution 3.0</a> license:</p>

    <blockquote><em>The Android robot is reproduced or modified from work created and shared by Google and
used according to terms described in the Creative Commons 3.0 Attribution License.</em></blockquote>

    <p>You may not file trademark applications incorporating the Android robot
    logo or derivatives thereof within your company logo or business name. We
    want to ensure that the Android robot remains available for all to use.</p>


<h4 style="clear:right">Android logo</h4>

<div style="float:right;width:210px;margin-left:30px;margin-top:-10px">
  <img alt="" src="{@docRoot}images/brand/android_logo_no.png">
</div>

<p>The Android logo may not be used.</p>

<p>The custom typeface may not be used.</p>

<h2 id="brand-google_play">Google Play</h2>


 <p>The following are guidelines for the Google Play brand
 and related assets.</p>

<h4>Google Play in text</h4>

<p>Always include a TM symbol on the first or most prominent instance of Google Play&trade;
in text.</p>

<p>When referring to the mobile experience, use "Google Play" unless the text is clearly
instructional for the user. For example, a marketing headline might read "Download our
games on Google Play&trade;," but instructional text would read "Download our games using the Google
Play&trade; store app."

 <p>Any use of the Google Play name or icon needs to include this
    attribution in your communication:</p>

<blockquote><em>Google Play is a trademark of Google Inc.</em></blockquote>


  <div style="float:right;width:96px;margin-left:30px;margin-top:-20px">
     <img src="{@docRoot}images/brand/Google_Play_Store_96.png" alt="">
    <p style="text-align:center">
       <a href="{@docRoot}images/brand/Google_Play_Store_48.png">48x48</a> |
       <a href="{@docRoot}images/brand/Google_Play_Store_96.png">96x96</a><br>
       <a href="{@docRoot}images/brand/Google_Play_Store_600.png">600x576</a>
       </p>
  </div>

<h4>Google Play store icon</h4>

<p>You may use the Google Play store icon, but you may not modify it.</p>

<p>As mentioned above, when referring to the Google Play store app in copy, use the full name:
"Google Play store." However, when labeling the Google Play store icon directly, it's OK to use
"Play Store" alone to accurately reflect the icon label as it appears on a device.</p>


<h4>Google Play badge</h4>

  <div style="float:right;clear:right;width:172px;margin-left:30px">
    <img src="{@docRoot}images/brand/en_app_rgb_wo_60.png" alt="">
    <p style="text-align:center">
       <a href="{@docRoot}images/brand/en_app_rgb_wo_45.png">129x45</a> |
       <a href="{@docRoot}images/brand/en_app_rgb_wo_60.png">172x60</a></p>
  </div>

  <div style="float:right;clear:right;width:172px;margin-left:30px">
    <img src="{@docRoot}images/brand/en_generic_rgb_wo_60.png" alt="">
    <p style="text-align:center">
       <a href="{@docRoot}images/brand/en_generic_rgb_wo_45.png">129x45</a> |
       <a href="{@docRoot}images/brand/en_generic_rgb_wo_60.png">172x60</a></p>
  </div>

  <p>The "Get it on Google Play" and "Android App on Google Play" logos are
    badges that you can use on your website and promotional materials, to point
    to your products on Google Play. Additional Google Play badge formats and
    badges for music, books, magazines, movies, and TV shows are also available.
    Use the  <a
    href="https://support.google.com/googleplay/contact/brand_developer">Android
    and Google Play Brand Permissions Inquiry form</a> to request
    those badges.</p>

  <ul>
    <li>Don't modify the color, proportions, spacing, or any other aspect of the badge image.
    </li>
    <li>When used alongside logos for other application marketplaces, the Google Play logo
    should be of equal or greater size.</li>
    <li>When used online, the badge should link to either:
      <ul>
        <li>A list of products published by you, for example:<br />
        <span style="margin-left:1em;">http://play.google.com/store/search?q=<em>publisherName</em></span>
        </li>
        <li>A specific app product details page within Google Play, for example:<br />
        <span style="margin-left:1em;">http://play.google.com/store/apps/details?id=<em>packageName</em></span>
        </li>
      </ul>
    </li>
  </ul>

  <p>To quickly create a badge that links to your apps on Google Play,
  use the <a
  href="{@docRoot}distribute/tools/promote/badges.html">Google Play badge generator</a>
  (provides the badge in over 40 languages).</p>

  <p>To create your own size, download an Adobe&reg; Illustrator&reg; (.ai) file for the
  <a href="{@docRoot}distribute/tools/promote/badge-files.html">Google Play
  badge in over 40 languages</a>.</p>

  <p>For details on all the ways that you can link to your product details page in Google Play,
    see <a href="{@docRoot}distribute/tools/promote/linking.html">Linking to your products</a>.</p>

<h2 id="Marketing_Review">Marketing Reviews and Brand Inquiries</h2>

<p>Use the <a
href="https://support.google.com/googleplay/contact/brand_developer">Android
and Google Play Brand Permissions Inquiry form</a> to submit any marketing
reviews or brand inquires. Typical response time is at least one week.</p>