brand.jd revision 50e990c64fa23ce94efa76b9e72df7f8ec3cee6a 
1page.title=Brand Assets, Icons, and Guidelines
2@jd:body
3
4<p>We encourage you to use the Android and Google Play brands in your
5promotional materials. You can use the icons and other assets on this page in
6any way you want, provided that you follow the guidelines described below.</p>
7
8<h2 id="brand-android">Android Brand</h2>
9
10<div>
11  <div style="float:right;width:50%;padding:1.5em;">
12    <img alt="" src="{@docRoot}images/brand/droid.gif">
13  </div>
14
15  <div style="width:45%;">
16    <h4>01/ Android Robot</h4>
17
18    <p> Can be used, reproduced, and modified freely in marketing
19    communications. Our standard color value for print is PMS 376C. Our online hex
20    color is <span id= "android-green">#A4C639</span>.</p>
21
22    <p>When using the Android Robot or any modification of it, proper attribution is
23    required under the terms of the Creative Commons Attribution license. For more
24    details on proper attribution, please see the <a
25    href="{@docRoot}license.html#attribution">Content License</a> document. </p>
26  </div>
27<div>
28
29<div style="clear:both">
30  <div style="float:right;width:50%;padding:1.5em;">
31    <img alt="" src="{@docRoot}images/brand/logo_android.gif">
32  </div>
33
34  <div style="width:45%;">
35    <h4>02/ Android Logo</h4>
36
37    <p>The Android logo may not be used.</p>
38  </div>
39<div>
40
41<div style="clear:both">
42  <div style="float:right;width:50%;padding:1.5em;">
43    <img alt="" src="{@docRoot}images/brand/norad.gif">
44  </div>
45
46  <div style="width:45%;">
47    <h4>03/ Android Custom Typeface</h4>
48
49    <p>The custom typeface may not be used.</p>
50  </div>
51<div>
52
53<div style="clear:both">
54  <div style="float:right;width:50%;padding:1.5em;">
55    <img alt="" src="{@docRoot}images/brand/mediaplayer.gif">
56  </div>
57
58  <div style="width:45%;">
59    <h4>04/ Android in Official Names</h4>
60<p>Any name with 'Android' alone may not be used in a name without permission. Any name
61            with 'Droid' alone may not be used in a name.</p>
62            
63          <p>The word 'Android' may be used only as a descriptor, 'for Android'. If used with your
64            logo, 'for Android' needs to be smaller in size than your logo. First instance of this
65            use should be followed by a TM symbol, 'for Android™'.</p>
66            
67          <p>If you are not sure you meet these criteria, <a href=
68            "http://services.google.com/permissions/application">please contact us</a>. </p>
69  </div>
70<div>
71
72<div style="clear:both">
73  <div style="float:right;width:50%;padding:1.5em;">
74    <img alt="" src="{@docRoot}images/brand/learnmore.gif">
75  </div>
76
77  <div style="width:45%;">
78    <h4>05/ Android in Messaging</h4>
79          <p>
80            May be used in text as a descriptor, as long as it is followed by a proper generic term
81            (e.g. "Android™ application"). First instance of this use should be followed by a TM
82            symbol.
83          </p>       
84  </div>
85<div>
86          <p class="caution"><strong>Note: Any usage of #04 or #05 needs to include footer attribution in your
87          communication:</strong><br /><span style="margin-left:1.5em">
88          "Android is a trademark of Google Inc."</span>
89        </p>
90
91<h2 id="brand-google_play">Google Play Brand</h2>
92
93<div style="clear:both">
94  <div style="float:right;width:50%;padding:1.5em;">
95    <p>
96      <img alt="Google Play logo" src="{@docRoot}images/brand/google_play_logo_450.png">
97    </p>
98    <p>
99    <img alt="Get it on Google Play badge, large" src=
100            "/images/brand/get_it_on_play_logo_large.png"><br>
101            Download: <a href="{@docRoot}images/brand/get_it_on_play_logo_small.png">Small</a> | <a href=
102            "/images/brand/get_it_on_play_logo_large.png">Large</a>
103          </p>
104          <p>
105            <img alt="Android App on Google Play badge, large" src=
106            "/images/brand/android_app_on_play_logo_large.png"><br>
107            Download: <a href="{@docRoot}images/brand/android_app_on_play_logo_small.png">Small</a> |
108            <a href="{@docRoot}images/brand/android_app_on_play_large.png">Large</a>
109          </p>
110  </div> 
111        
112  <div style="width:45%;">
113    <h4>06/ <em>Get it on Google Play</em> Badge
114          </h4>
115          <p>
116            The "Get it on Google Play" and "Android App on Google Play" logos are badges that you
117            can use on your web site and promotional materials, to point to your products on Google
118            Play.
119          </p>
120          <p>
121            The logos are available in two sizes:
122          </p>
123          <ul>
124            <li>Large: 60(h) x 172(w)</li>
125            </li>
126            <li>Small 45(h) x 129(w)
127            </li>
128          </ul>
129          <p>
130            Guidelines for usage:
131          </p>
132          <ul>
133            <li>Never separate the phrase “Get it on Google Play” or "Android App on Google Play"
134            from the Google Play logo, and do not change the color, proportions, spacing or any
135            other aspect of the logo.
136            </li>
137     </ul>
138     </div>
139     
140     <ul>
141            <li>When used online, the badge logo should be used to direct users to:
142              <ul>
143                <li>The Google Play landing page: <br /><span style="margin-left:1em;"><a href=
144                "http://play.google.com/">play.google.com</a></span>
145                </li>
146                <li>The Google Play Apps landing page: <br /><a href="http://play.google.com/store/apps">
147                 <span style="margin-left:1em;"> play.google.com/store/apps</a></span>
148                </li>
149                <li>A list of products that include your company name, for example, <br />
150                <span style="margin-left:1em;">http://play.google.com/store/search?q=<em>yourCompanyName</em></span>
151                </li>
152                <li>A list of products published by you, for example,<br />
153                <span style="margin-left:1em;">play.google.com/store/search?q=<em>publisherName</em>M/span>
154                </li>
155                <li>A specific app product details page within Google Play, for example,<br />
156                <span style="margin-left:1em;">play.google.com/store/apps/details?id=<em>packageName</em></span>
157                </li>
158              </ul>
159            </li>
160            <li>When used alongside logos for other application marketplaces, the Google Play logo
161            should be of equal or greater size</li>
162  </ul>
163            
164            <p>For details on all the ways that you can link to your product details page in Google Play, 
165            see <a href="{@docRoot}distribute/googleplay/promote/linking.html">Linking to your products</a></p>
166
167          <p>For convenience, if you are using the logos online, you can use the 
168            <a href="{@docRoot}distribute/googleplay/promote/badges.html">badge generator</a>
169            to create the appropriate markup and link to your apps.</p>
170
171<h2>Other Brands</h2>
172
173<p>Any other brands or icons depicted on this site are <em>not</em> are the property of their
174repective owners and usage is reserved. You must seek the developer for appropriate permission to use them.</p>
175