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1page.title=Android, the world's most popular mobile platform 2walkthru=0 3header.hide=0 4 5@jd:body 6 7<div style="position:absolute;width:440px;"> 8<p>Android powers hundreds of millions of mobile devices in more than 190 9countries around the world. It's the largest installed base of any mobile platform 10and growing fast—every day another million users power up their 11Android devices for the first time and start looking for apps, games, 12and other digital content. </p> 13 14<div style="width:330px"> 15<p>Android gives you a world-class platform for creating apps and games for 16Android users everywhere, as well as an open marketplace for distributing 17to them instantly.</p> 18</div> 19</div> 20 21<img src="{@docRoot}images/about/growth-chart.png" alt="" height="400" width="681" 22style="margin:20px 0 10px 30px;" /> 23<div style="position:relative;left: 450px;width: 250px;top: -20px;color: #777;"> 24 <em>Android growth in device activations</em></div> 25 26 27<h3>Global partnerships and large installed base</h3> 28 29<p>Building on the contributions of the open-source Linux community and more 30than 300 hardware, software, and carrier partners, Android has rapidly become 31the fastest-growing mobile OS.</p> 32 33<blockquote>Every day more than 1 million new Android devices are activated worldwide.</blockquote> 34 35<p>Android’s openness has made it a favorite for consumers and developers alike, 36driving strong growth in app consumption. Android users download more than 371.5 billion apps and games from Google Play each month. </p> 38 39<p>With it's partners, Android is continuously pushing the boundaries of hardware and software 40forward to bring new capabilities to users and developers. For developers, 41Android innovation lets you build powerful, differentiated applications 42that use the latest mobile technologies.</p> 43 44<!-- <h3>Rapid innovation</h3> 45 46<p>Android is continuously pushing the boundaries of hardware and software 47forward, to bring new capabilities to users and developers. For developers, the 48rapid evolution of Android technology lets you stay in front with powerful, 49differentiated applications.</p> 50 51<p>Android gives you access to the latest technologies and innovations across a 52multitude of device form-factors, chipset architectures, and price points. From 53multicore processing and high-performance graphics to state-of-the-art sensors, 54vibrant touchscreens, and emerging mobile technologies such as Near Field 55Communication (NFC), Wi-Fi Direct, and face tracking.</p> --> 56 57<h3>Powerful development framework</h3> 58 59<blockquote>Easily optimize a single binary for phones, tablets, and other devices.</blockquote> 60 61<p>Android gives you everything you need to build best-in-class app experiences. 62It gives you a single application model that lets you deploy 63your apps broadly to hundreds of millions of users across a wide range of 64devices—from phones to tablets and beyond.</p> 65 66<p>Android also gives you tools for creating apps that look great and take 67advantage of the hardware capabilities available on each device. It 68automatically adapts your UI to look it's best on each device, while giving you 69as much control as you want over your UI on different device 70types. </p> 71 72<p>For example, you can create a single app binary that's optimized for 73both phone and tablet form factors. You declare your UI in lightweight sets of XML 74resources, one set for parts of the UI that are common to all form factors and 75other sets for optimzations specific to phones or tablets. 76At runtime, Android applies the correct resource sets based on its screen size, 77density, locale, 78and so on.</p> 79 80 81<p>To help you develop efficiently, the <a href="{@docRoot}tools/index.html">Android 82 Developer Tools</a> 83offer a full Java IDE with advanced features for developing, debugging, and 84packaging Android apps. Using the IDE, you can develop on any available Android 85device or create virtual devices that emulate any hardware configuration.</p> 86 87<blockquote>1.5 billion downloads a month and growing. Get your apps in front 88of millions of users at Google's scale.</blockquote> 89 90<h3>Open marketplace for distributing your apps</h3> 91 92<p>Google Play is the premier marketplace for selling and distributing Android apps. 93When you publish an app on Google Play, you reach the huge installed base of 94Android.</p> 95 96<div style="float:left;margin-right:24px;margin-top:12px;"> 97<img src="{@docRoot}images/gp-device.png"> 98</div> 99 100<p>As an open marketplace, Google Play puts you in control of how you sell your 101products. You can publish whenever you want, as often as you want, and to the 102customers you want. You can distribute broadly to all markets and 103devices or focus on specific segments, devices, or ranges of hardware 104capabilities.</p> 105 106<p>You can monetize in the way that works best for your business—priced or 107free, with in-app products or subscriptions—for highest engagement and 108revenues. You also have complete control of the pricing for your apps 109and in-app products and can set or change prices in any supported currency at 110any time.<p> 111 112<p>Beyond growing your customer base, Google Play helps you build visibility and 113engagement across your apps and brand. As your apps rise in popularity, Google 114Play gives them higher placement in weekly "top" charts and rankings, and for 115the best apps promotional slots in curated collections. 116</p> 117 118<p>Preinstalled on hundreds of millions of Android devices around the world, 119Google Play can be a growth engine for your business.</p> 120 121<p><a class="landing-page-link" href="{@docRoot}about/start.html">GET STARTED</a></p> 122 123<div style="background: #F0F0F0; 124 border-top: 1px solid #DDD; 125 padding: 20px 0 24px 0; 126 overflow: auto; 127 clear:both; 128 margin-bottom:-10px; 129 margin-top:60px;""> 130 <div style="padding:0 0 0 29px;"> 131 <h4>Developer Story: Robot Invader</h4> 132 <img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px; 133 -moz-border-radius: 5px; 134 border-radius: 5px height:78px; 135 width: 78px; 136 float: left; 137 margin: 17px 20px 9px 0;" src= 138 "//g0.gstatic.com/android/market/com.robotinvader.knightmare/hi-256-0-9e08d83bc8d01649e167131d197ada1cd1783fb0"> 139 <div style="width:700px;"> 140 <p style="margin-top:26px;margin-bottom:12px;">Robot Invader chose 141 Android as the launch platform for their first game, 142 <a data-g-event="Developers Page" data-g-label="Case Study Link" href= 143 "//play.google.com/store/apps/details?id=com.robotinvader.knightmare"><em>Wind-up 144 Knight</em></a>. 145 </p> 146 <p> 147 Hear from the developers themselves how Android helped them reach more 148 than 100 devices with a single app binary, then iterate rapidly to ensure 149 a great experience for users. 150 </p> 151 </div> 152 <iframe style="float:left; 153 margin-right:24px; 154 margin-top:14px;" width="700" height="394" src= 155 "http://www.youtube.com/embed/hTtlLiUTowY" frameborder="0" allowfullscreen></iframe> 156 </div> 157</div>