1page.title=Finding Success on Google Play
2page.metaDescription=A guide to help you find success with your app or game business on Google Play.
3meta.tags="distribute", "bestpractices"
4page.tags="google play", "business", "monetize", "engagement"
5page.image=distribute/images/play_dev_guide.png
6
7@jd:body
8
9<p>
10  We’ve created a downloadable guide to help you find success with your app or
11  game business on Google Play. In it, you’ll find features, tips, and best
12  practices to help you build an effective strategy.
13</p>
14
15<p>
16  The guide is separated into the following sections:
17</p>
18<ul>
19  <li>
20    <strong>Publishing on Google Play</strong> &mdash; using the Google Play
21    Developer Console to distribute your app to over 1 billion Android users
22    worldwide.
23  </li>
24
25  <li>
26    <strong>Quality</strong> &mdash; The fundamentals of building a great app
27    and an insight into the Google Play guidelines and policies.
28  </li>
29
30  <li>
31    <strong>Discoverability &amp; reach</strong> &mdash; Maximizing your app's
32    discoverability and reaching the widest audience possible.
33  </li>
34
35  <li>
36    <strong>Engagement &amp; retention</strong> &mdash; Converting
37    installations into active users and improving user retention.
38  </li>
39
40  <li>
41    <strong>Monetization</strong> &mdash; Monetization strategies to generate
42    ongoing, growing revenue streams.
43  </li>
44
45  <li>
46    <strong>Measurement with Google Analytics</strong> &mdash; Understanding
47    your users and improving your app experience, conversions, and marketing.
48  </li>
49
50  <li>
51    <strong>Going global</strong> &mdash; Launching your app in local markets
52    around the world.
53  </li>
54</ul>
55
56<p>
57  Download the guide by clicking the image below or <a href=
58  "http://goo.gl/DFjbrS">get it on Google Play</a>.
59</p>
60
61<p>
62  We’ll release the guide in more languages in the coming months. Check back to
63  this website regularly as we post information on new features and best
64  practices to help you distribute and monetize your app.
65</p>
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