10ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Doughertypage.title=Finding Success on Google Play 20ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Doughertypage.metaDescription=A guide to help you find success with your app or game business on Google Play. 30ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Doughertymeta.tags="distribute", "bestpractices" 40ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Doughertypage.tags="google play", "business", "monetize", "engagement" 50ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Doughertypage.image=distribute/images/play_dev_guide.png 60ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty 70ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty@jd:body 80ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty 90ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty<p> 100ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty We’ve created a downloadable guide to help you find success with your app or 110ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty game business on Google Play. In it, you’ll find features, tips, and best 120ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty practices to help you build an effective strategy. 130ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty</p> 140ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty 150ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty<p> 160ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty The guide is separated into the following sections: 170ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty</p> 180ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty<ul> 190ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty <li> 200ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty <strong>Publishing on Google Play</strong> — using the Google Play 210ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty Developer Console to distribute your app to over 1 billion Android users 220ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty worldwide. 230ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty </li> 240ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty 250ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty <li> 260ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty <strong>Quality</strong> — The fundamentals of building a great app 270ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty and an insight into the Google Play guidelines and policies. 280ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty </li> 290ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty 300ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty <li> 310ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty <strong>Discoverability & reach</strong> — Maximizing your app's 320ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty discoverability and reaching the widest audience possible. 330ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty </li> 340ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty 350ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty <li> 360ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty <strong>Engagement & retention</strong> — Converting 370ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty installations into active users and improving user retention. 380ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty </li> 390ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty 400ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty <li> 410ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty <strong>Monetization</strong> — Monetization strategies to generate 420ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty ongoing, growing revenue streams. 430ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty </li> 440ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty 450ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty <li> 460ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty <strong>Measurement with Google Analytics</strong> — Understanding 470ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty your users and improving your app experience, conversions, and marketing. 480ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty </li> 490ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty 500ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty <li> 510ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty <strong>Going global</strong> — Launching your app in local markets 520ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty around the world. 530ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty </li> 540ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty</ul> 550ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty 560ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty<p> 570ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty Download the guide by clicking the image below or <a href= 580ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty "http://goo.gl/DFjbrS">get it on Google Play</a>. 590ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty</p> 600ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty 610ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty<p> 620ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty We’ll release the guide in more languages in the coming months. Check back to 630ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty this website regularly as we post information on new features and best 640ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty practices to help you distribute and monetize your app. 650ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty</p> 660ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty <div class="resource-widget resource-flow-layout col-16" 670ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty data-query="collection:play_dev_guide" 680ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty data-cardSizes="9x6" 690ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty data-maxResults="1"> 700ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty </div> 710ce73219be7f37170eb19dba690a5cd8d3e22e21Dirk Dougherty 72