1page.title=Know Your User
2page.metaDescription=It\'s essential to understand your users and listen to their input. Here are some ideas.
3page.image=/distribute/images/know-your-user.jpg
4page.tags="users, growth, global"
5
6@jd:body
7
8<div style="width:100%">
9  <img src="{@docRoot}images/gp-androidify.png">
10</div>
11
12<p>
13  A key part of growing your apps' installed base is knowing more about your
14  users &mdash; how they discover your app, what devices they use, what they do
15  when they use your app, and how often they return to it.
16</p>
17
18  <h2 id="read-ratings-comments">
19  Read Ratings Comments
20  </h2>
21
22<p>
23  The most obvious way to get to know your users is by reading review comments
24  for your apps on Google Play. While the details provided in reviews will vary
25  greatly, in addition to telling you about what users like and dislike in your
26  apps, they can also provide insight into your users’ motivations for using
27  your apps. And remember that users can update their ratings and comments
28  about an app when you fix issues.
29</p>
30
31<p>
32  Learn more about <a href=
33  "{@docRoot}distribute/essentials/optimizing-your-app.html#listen-to-your-users">
34  how to listen to users</a>.
35</p>
36
37<div>
38  <img src="{@docRoot}images/gp-your-user-0.jpg" class="border-img">
39  <p class="img-caption">
40  User ratings
41  </p>
42</div>
43
44<div class="headerLine">
45  <h2 id="start-community">
46  Start a Community
47  </h2>
48
49
50</div>
51
52<p>
53  Another great way to get to know your users, learn who they are, and what
54  they are looking for, is to start a community. There are many support tools
55  you can use, from forums such as <a href="http://groups.google.com/">Google
56  Groups</a> to comprehensive customer support products. You can integrate some
57  directly into your apps. And once you deploy a support tool, make sure to
58  fill in the support link in your Google Play product details page.
59</p>
60
61<p>
62  <a href="{@docRoot}distribute/users/build-community.html">Learn more about
63  starting and managing a community</a>.
64</p>
65
66<div class="headerLine">
67  <h2 id="create-survey">
68  Create a Survey
69  </h2>
70
71
72</div>
73
74<p>
75  Consider using a survey to gather information about your users and their
76  views on your apps. Compared to app reviews, a questionnaire enables you to
77  seek specific information. However use with care, as the creation of suitable
78  question is something of an art. Also consider providing an appropriate
79  incentive for completing the questionnaire, as too few responses can be worse
80  than no responses at all.
81</p>
82
83<p>
84  You can create a questionnaire with <a href=
85  "http://www.google.com/drive/apps.html#forms">Google Drive Forms</a> or use
86  one of the various third-party survey and questionnaire hosting tools
87  available, such as SurveyMonkey.
88</p>
89
90<div class="headerLine">
91  <h2 id="add-analytics">
92  Add Analytics to your Apps
93  </h2>
94
95
96</div>
97
98<p>
99  Analytics data can tell you a lot about your users, by exposing their
100  behaviour in your apps. You can use <a href=
101  "http://android-developers.blogspot.com/2013/10/improved-app-insight-by-linking-google.html">
102  Google Analytics by linking it with your Google Play account</a> or use a
103  third-party analytics tool. Analytics tools can help you gather information
104  on app installs, feature popularity, unused features, and more. You can see
105  any usage pattern differences by region, device, time day and other
106  variables.
107</p>
108
109<p>
110  Read more about <a href=
111  "{@docRoot}distribute/essentials/optimizing-your-app.html#measuring-analyzing-responding">
112  measuring behavior</a>.
113</p>
114
115<div>
116  <img src="{@docRoot}images/gp-dc-stats.png" class="border-img">
117</div>
118
119<div class="headerLine">
120  <h2 id="use-google">
121  Use Google+
122  </h2>
123
124
125</div>
126
127<p>
128  <a href="https://plus.google.com/">Google+</a> is a great way to gather user
129  feedback, announce surveys and contests, and see how users react to new
130  features and functionality. Many developers manage a Google+ page to
131  communicate with their users. It’s also a good way to get feedback from your
132  beta-testing. Some developers have a page for each of their apps. This is
133  especially true for game developers, who post challenges and tournaments.
134  Google+ can also be used to post game walkthroughs and tips.
135</p>
136
137<div>
138  <img src="{@docRoot}images/gp-your-user-2.jpg">
139</div>
140
141<div class="headerLine">
142<h2 id="related-resources">Related Resources</h2>
143</div>
144
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