1page.title=Understand Where Your Users Come From
2page.metaDescription=Use the Developer Console to identify the channels that bring the greatest volume of high-value users.
3page.image=images/cards/distribute/users/user-acquisition.jpg
4page.tags="user acquisition, reports, cohorts"
5Xnonavpage=true
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12    <h2>In this document</h2>
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19
20<p>
21  Whether you pay to acquire users or not, you want to focus your acquisition
22  efforts on the channels that bring you the greatest volume of high-value
23  users. It’s now easy to identify those channels from the User Acquisition
24  page in the Developer Console.
25</p>
26
27<img src="{@docRoot}images/distribute/googleplay/dev-console_conversion-funnel.png"
28  srcset="{@docRoot}images/distribute/googleplay/dev-console_conversion-funnel.png 1x,
29      {@docRoot}images/distribute/googleplay/dev-console_conversion-funnel_2x.png 2x"
30 width="500">
31
32<p>
33  From the performance report you can follow users — whether originating as
34  organic or paid traffic — from discovery to installation then onto their
35  purchase of your in-app products, with convenient predefined reporting
36  criteria. With the improved understanding of where your most valuable users
37  come from, you can better focus your efforts.
38</p>
39
40<p>
41  Learn more about how to <a href=
42  "https://support.google.com/googleplay/android-developer/answer/6263332"
43  class="external-link">measure your app’s user acquisition channels.</a>
44</p>
45
46<h2 id="how-to">How to use the User Acquisition performance report</h2>
47
48<ul>
49  <li>
50    <strong>Compare cohorts:</strong> In this report, a <em>cohort</em> is a
51    group of users who’ve visited your app’s store listing during a selected
52    date range. For example, if you update your app’s icon on the Play Store,
53    you’ll want to see how the change affects installs and in-app purchases.
54    You can do this by selecting cohorts before and after your app update, and
55    measure how your change impacted conversion rates.
56  </li>
57
58  <li>
59    <strong>Examine acquisition channels:</strong> For your defined cohort, you
60    can explore how user behaviour and value differ between acquisition
61    channels, such as organic Play Store traffic, AdWords campaigns, tracked
62    channels, and searches. Drill down into specific channels to explore user
63    behaviour in detail.
64  </li>
65
66  <li>
67    <strong>See users:</strong> Get stats for all the <strong>store listing
68    visitors</strong> (users who visited your app’s store listing) and
69    <strong>installers</strong>. This helps you understand how prospects are
70    converting into users.
71  </li>
72
73  <li>
74    <strong>See buyers:</strong> If you sell in-app products, the funnel report
75    can also tell you about <strong>new buyers</strong> and <strong>repeat
76    buyers</strong>. This helps you understand how quickly your in-app products
77    and subscriptions are gaining traction with users.
78  </li>
79</ul>
80
81<p class="aside">
82  <strong>Tip:</strong> If you’re directing your users to your mobile app from
83  your website, you can track conversions by adding a UTM campaign source and a
84  campaign name tag to the <a href=
85  "https://developers.google.com/analytics/devguides/collection/android/v4/campaigns#google-play-url-builder"
86  class="external-link">Google Play store URL.</a>
87</p>
88
89<p style="clear:both">
90</p>
91
92<div class="dynamic-grid">
93<div class="headerLine">
94<h2 id="related-resources">Related Resources</h2>
95</div>
96
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103