1page.title=Create a Great Listing 2page.metaDescription=Make your listing page compelling and integrate it into your marketing campaigns. 3page.image=/distribute/images/create-listing.jpg 4page.tags="listing, google play, users, growth" 5 6@jd:body 7 8<p> 9 Your Google Play app listings are a vital part of your app marketing, from 10 organic traffic or visits you generate through marketing and promotion. 11 Potential users will quickly move on from a poor listing, so the importance 12 of having a great one can't be ignored. 13</p> 14 15<div class="headerLine"> 16 <h2 id="graphics-imagery"> 17 Graphics & Imagery Tips 18 </h2> 19 20 21</div> 22 23<p> 24 Be sure to supply a variety of high-quality graphic assets to showcase your 25 apps or brand on Google Play search results and your product details pages. 26 These graphic assets are key parts of successful product details pages that 27 attracts and engages users, so consider having a professional produce them 28 for you. 29</p> 30 31<div> 32 <img src="{@docRoot}images/gp-listing-0.jpg" class="border-img"> 33</div> 34 35<h3> 36 Icons 37</h3> 38 39<p> 40 For most users, the <a href= 41 "{@docRoot}design/style/iconography.html#launcher">launcher icon</a> 42 (sometimes referred to as the app icon) is the first impression of your app. 43 As higher density screens on both phones and tablets gain popularity, it's 44 important to make sure your launcher icon is crisp and high quality. To do 45 this, make sure you’re including XHDPI (320dpi) and XXHDPI (480dpi) versions 46 of the icon in your apps. Learn more about <a href= 47 "http://android-developers.blogspot.com/2013/07/making-beautiful-android-app-icons.html"> 48 Making Beautiful Android App Icons</a> from the <a href= 49 "http://android-developers.blogspot.com/">Android Developers blog</a>. 50</p> 51 52<div> 53 <img src="{@docRoot}images/gp-listing-1.png" class="border-img"> 54</div> 55 56<h3> 57 Screenshots and videos 58</h3> 59 60<p> 61 Be sure to showcase how your apps look, their important features, and what 62 makes them different. Showcase any game play, characters, and their 63 personalities. Some developers build special screens to highlight what’s 64 happening in the screenshot, and extra video footage to highlight the brand. 65 Get more details <a href= 66 "{@docRoot}distribute/tools/launch-checklist.html#prepare-graphics">here</a>. 67</p> 68 69<div> 70 <img src="{@docRoot}images/gp-listing-2.jpg"> 71</div> 72 73<div class="sidebox-wrapper" style="float:right;"> 74 <div class="sidebox"> 75 <p> 76 <strong>Tip:</strong> If your app runs on both phones and tablets, be 77 sure to include screenshots from both devices, including both horizontal 78 and portrait aspect ratios. 79 </p> 80 </div> 81</div> 82 83<h3> 84 Featured image 85</h3> 86 87<p> 88 Choosing the right featured image is important, it needs to convey as much 89 about the features of your apps and what makes them special as possible, 90 without being cluttered and confusing. To get started with the featured 91 image specs, read the <a 92 href="https://support.google.com/googleplay/android-developer/answer/1078870">featured 93 image guidelines</a> in the Help Center. 94</p> 95 96<div class="headerLine"> 97 <h2 id="localization-tips"> 98 Localization Tips 99 </h2> 100 101 102</div> 103 104<div class="sidebox-wrapper" style="float:right;"> 105 <div class="sidebox"> 106 <p> 107 <strong>Tip:</strong> Translate any embedded text, use different imagery 108 or presentation, and match any marketing promotion to the needs of users 109 in other markets. For example: Some eastern markets respond to price 110 points that end in .00 or .05 more than .99. 111 </p> 112 </div> 113</div> 114 115<p> 116 Many developers start in their country of strength, then expand into new 117 markets. To help you market your apps more effectively to a global audience, 118 create <a href= 119 "http://android-developers.blogspot.com/2012/12/localize-your-promotional-graphics-on.html"> 120 localized versions of your promotional graphics, screenshots, and videos</a>. 121 When a user visits your product display pages, Google Play will show the 122 localized assets that you’ve provided for that country. Find out more about 123 <a href="{@docRoot}distribute/users/expand-to-new-markets.html">capitalize on 124 the growing international audience</a>. 125</p> 126 127 <img src="{@docRoot}images/gp-listing-3.jpg"> 128 129<div class="headerLine"> 130 <h2 id="keyword-tips"> 131 Keyword Tips 132 </h2> 133 134 135</div> 136 137<p> 138 Think carefully about the keywords you use for your apps. Think about words 139 that represent the core feature of your apps. Also consider other words that 140 the user might use to search for your app. For example, if you have a Live 141 Wallpaper app, you may want to include the term ‘background’. This way, users 142 who don’t yet know the terminology can find your app. 143</p> 144 145<div class="headerLine"> 146 <h2 id="app-indexing"> 147 Sign Up for App Indexing 148 </h2> 149 150 151</div> 152 153<p> 154 App Indexing provides deep links from Google searches to your apps. Get more 155 details and a link to the sign up page <a href= 156 "https://developers.google.com/app-indexing/">here</a>. 157</p> 158 159<div class="center-img"> 160 <img src="{@docRoot}images/gp-listing-4.jpg"> 161</div> 162 163<div class="headerLine"> 164 <h2 id="education-app"> 165 Education App Tips 166 </h2> 167 168 169</div> 170 171<p> 172 If you’ve an educational app for the K-12 market, include it in Google Play 173 for Education. Google Play for Education can help your innovative educational 174 apps gain visibility with the right audiences, without having to knock on 175 school doors. Learn more about <a href= 176 "{@docRoot}distribute/googleplay/edu/about.html">Google Play for 177 Education</a>. 178</p> 179 180<div class="headerLine"> 181<h2 id="related-resources">Related Resources</h2> 182</div> 183 184<div class="resource-widget resource-flow-layout col-13" 185 data-query="collection:distribute/users/createagreatlisting" 186 data-sortOrder="-timestamp" 187 data-cardSizes="6x3" 188 data-maxResults="6"></div>
